Margin Sentinel
Watches paid campaigns for spend that returns less than it costs — MER, CPA drift, contribution margin by campaign.
Sample recommendation
Reallocate spend · Pinterest — Lifestyle Pins returns 0.90× vs Google's 4.82× · $41.9K in spend to move
Ledger · fills from your approvals
Discount Leak
Watches every discount code for redemptions by customers who were already converting — returning buyers, organic traffic.
Sample recommendation
Across 9,713 discounted orders, $436K was given away — FLASH35 alone ran 26.6% off on 2,343 · ~$31.0K/mo recoverable by fencing it
Ledger · fills from your approvals
Inventory & Reorder
Watches per-SKU sales velocity against what's on hand and works back from the resupply lead time to a reorder-by date.
How it works
Surfaces a reorder-by date per SKU from sales velocity and resupply lead time — active once your export carries on-hand stock
Ledger · fills from your approvals
SKU Screener
Ranks every product by revenue, margin, and return rate — and flags the ones quietly bleeding under a healthy top line.
Sample recommendation
Review pricing on Last-Season Insulated Vest — 17.8% margin on $86.0K revenue, below the 20% floor
Ledger · fills from your approvals
LTV : CAC
Watches the ratio between what a customer is worth and what you pay to get one — and flags when acquisition outruns lifetime value.
How it works
Pairs contribution LTV ($137/customer at 23.4% repeat) with your blended CAC once ad spend is connected — flags when CAC outruns LTV
Ledger · fills from your approvals
Returns & Quality
Watches return rates per SKU and flags spikes that eat margin after the sale is already counted.
Sample flag
Footwear returns running ~13% — above the 9.2% store average — flagged with the order rows behind it
Ledger · fills from your approvals
Executive Brief
Opens your day with what changed, what the agents found, and which recommendations are waiting — with the ledger tally to date.
Sample brief line
"On your sample export: 2 SKUs at/below the 20% floor, FLASH35 over-discounting on 2,343 orders. 3 recommendations waiting · ~$31.0K/mo recoverable."
Ledger · fills from your approvals
$648–$1,296/mo
ESTIMATE — your numbers × the share of discounted orders that typically go to already-converting customers (30–60%). Upload your export and ProfitFalcon computes the real figure per code.
ProfitFalcon