ProfitFalcon
Desktop app Free teardown
IT RECOMMENDS · YOU APPROVE EVERY MOVE
AI for DTC & ecommerce brands

Know exactly which SKUs, discounts, and ads leak profit.

ProfitFalcon computes LTV, contribution margin, and per-SKU profit straight from your Shopify, WooCommerce, BigCommerce or Amazon exports — then tells you what to do next and what it is projected to be worth. Approve it, and the projection gets checked against your next export. Grow your store on numbers you can check.

Get a free profit teardown Watch it compute — no signup
NO CARD TO TRY COMPUTED NOT GUESSED NO APP INSTALL NO PIXEL
See it run — live

Watch it find the money.

Not a screenshot — the real workspace, on a sample order export. Switch views in the sidebar. Every figure opens to the formula behind it, and pandas recomputes the same rows so you can watch the two agree.

profitfalcon — interactive demo · 12 of 15 viewsLIVE · PYTHON IN YOUR BROWSER
COMPUTED IN YOUR BROWSEROPEN FULL-SCREEN ▸
The ledger

Every recommendation is scored against what actually happened.

Not a chat log — a ledger. Every move ProfitFalcon proposes carries a projected impact, waits for your approval, then gets scored against what the next export actually shows. It fills from your first approval.

Month two is where it pays for itself. Drop the next export and the report opens with how your discount leak moved — same figure, same math, both months.

The watch

Every agent shows its work. Every move lands in the ledger.

Each one watches a different way money leaks out of a store, proposes the exact change — and you approve every move. Nothing executes on its own. Sample recommendations below; your ledger fills from your first approval.

agent feed — operator queueSAMPLE DATA · YOU APPROVE
QUEUED → YOUR APPROVALSAMPLE STORE
P1

Fence or kill the deep codes — FLASH35 ran 26.7% off on 1,641 orders and COMEBACK 26.4% on 702; $436,203 given away across 9,713 discounted orders (7.7% of gross)

~$30,993/mo
P2

Reprice the two flagged products — Last-Season Insulated Vest (17.8%) and Prior-Year Trail Tee (20.1%); the other 26 hold 50–66%

at the floor
P3

Fix the top return drivers — Stormpeak 3L Hardshell (Black / M) returning 20.0% against a 9.2% store average, before more spend goes behind it

9.2% avg
Projected ~$7.3K/mo recoverable · every card carries the formula that produced it
ApproveDismissNothing executes without you
Margin Sentinel

Watches paid campaigns for spend that returns less than it costs — MER, CPA drift, contribution margin by campaign.

Sample recommendation Ridgeway Coffee: reallocate spend · Pinterest returns 0.69× vs Klaviyo Email's 6.87× · $11.1K in spend to move
Ledger · fills from your approvals
Discount Leak

Watches every discount code for redemptions by customers who were already converting — returning buyers, organic traffic.

Sample recommendation Across 9,713 discounted orders, $436K was given away — COMEBACK ran 26.4% off on 702, 82.6% of them to repeat buyers · ~$7.3K/mo recoverable by fencing it
Ledger · fills from your approvals
Inventory & Reorder

Watches per-SKU sales velocity against what's on hand and works back from the resupply lead time to a reorder-by date.

How it works Surfaces a reorder-by date per SKU from sales velocity and resupply lead time — active once your export carries on-hand stock
Ledger · fills from your approvals
SKU Screener

Ranks every product by revenue, margin, and return rate — and flags the ones quietly bleeding under a healthy top line.

Sample recommendation Review pricing on Last-Season Insulated Vest — 17.8% margin on $86.0K revenue, below the 20% floor
Ledger · fills from your approvals
LTV : CAC

Watches the ratio between what a customer is worth and what you pay to get one — and flags when acquisition outruns lifetime value.

How it works Pairs contribution LTV ($137/customer at 23.4% repeat) with your blended CAC once ad spend is connected — flags when CAC outruns LTV
Ledger · fills from your approvals
Returns & Quality

Watches return rates per SKU and flags spikes that eat margin after the sale is already counted.

Sample flag Footwear returns running ~13% — above the 9.2% store average — flagged with the order rows behind it
Ledger · fills from your approvals
Executive Brief

Opens your day with what changed, what the agents found, and which recommendations are waiting — with the ledger tally to date.

Sample brief line "On your sample export: 2 SKUs at/below the 20% floor, FLASH35 over-discounting on 1,641 orders. 3 recommendations waiting · ~$7.3K/mo recoverable."
Ledger · fills from your approvals
Discount-leak estimator
$648–$1,296/mo
ESTIMATE — your numbers × the share of discounted orders that typically go to already-converting customers (30–60%). Upload your export and ProfitFalcon computes the real figure per code.
Inside the product

Every figure carries its math.

No black box. Each metric ships with the exact expression that produced it and the row count behind it — click any number in the product to audit it against your export.

METRIC PACK · SAMPLE STORE
Total revenue · 6-month trend
$5.20M
= Σ gross_amount · 24,623 orders
Contribution margin healthy
49.8%
= (rev − cogs − discounts) / rev
Avg order value
$211.17
= revenue / 24,623 orders
  1. The valueComputed from your rows, never estimated or rounded to a headline.
  2. The deltaGreen for favorable, red for not — same status colors as the live dashboard.
  3. The formulaThe exact expression, with the order count it ran over — reproducible.
  4. Verified ✓Every input reconciled against the file you uploaded. Nothing invented.
verified ✓ every figure ships with its formula, inputs checked against your export · gross margin 53.8% · repeat rate 23.4%
What you get

Fifteen views, every one computed from your own export.

No dashboard to configure and no connectors to wire before you see a number. Drop one export and these open on your data — the ones that need a column you did not send hide themselves rather than show you an empty panel.

Store overview

Revenue, orders, AOV and customers for the window your export covers, with a 30-day daily strip under each.

Sample: $5.20M over 24,623 orders
Revenue trend

The same 30 days with axes and a tooltip — revenue as an area, contribution as a line when your export carries cost columns.

Leak trend

How your discount leak moved since the last upload. The same figure, computed the same way, both months.

Profit by SKU

Revenue minus COGS, fees and ad cost per SKU, ranked so the products draining cash surface first.

Margins & P&L

The profit waterfall: revenue in, each deduction out, what survives. Gross and contribution margin side by side.

Sample: 53.8% gross, 49.8% contribution
Cost to serve

What you actually paid to fulfil, per order — split by SKU and by destination.

Sample: $8.47 per order, 4.0% of revenue
Alerts

Thresholds you set on any computed metric, checked on every new export.

Peer benchmarks

Your metrics against p25/p50/p75 of stores that opted into the pool. Hides itself rather than guess when nothing overlaps.

Proof & SQL

The query behind the headline figure, editable, run against your own rows in your browser.

Store audit

Structural checks over the same export. Renders nothing when the store is healthy — silence is the result.

Discount leak

Every code, ranked by dollars given away, with the share that went to customers who were already converting.

Sample: $436,203 given away, $45.9K/mo of it leak
Stock & reorder

Days of cover and reorder points from your own sell-through, so a stockout is a date rather than a surprise.

Operator brief

The week in one page: what moved, what you approved, what it did.

The ledger

Every recommendation with its projection, your decision, and the measured outcome — six stages, permanent.

Autopilot queue

Deterministic playbooks propose the next move with the arithmetic attached. Nothing executes without your approval.

What it computes

Unit economics, computed.

Blended ROAS hides losers. ProfitFalcon computes profit per SKU, per cohort, per order — from your actual exports, not estimates.

B1 / CORE

Per-SKU profit screener

Revenue − COGS − fees − ad cost, per SKU. Ranked so the products quietly draining cash surface first — with the computation attached.

Worst margin under floor
17.8%
= Last-Season Insulated Vest
Under the floor 26 healthy
1 of 28
= margin below the 20% floor
ProductTagRevOrdersMargin
Last-Season Insulated VestLEAK$86.0K92617.8%
Prior-Year Trail TeeWATCH$34.1K95020.1%
Stormpeak 3L HardshellSTAR$660.4K1,40654.1%
Basecamp Down ParkaSTAR$671.7K1,29252.0%
Screened 28 productsOrders 24,623Healthy 50–66%
B2 / AGENTIC

Autopilot

Deterministic playbooks watch your data and queue recommendations — cut spend, reorder, price test. You approve or dismiss; execution stays off until the hit rate earns it. Each card carries the rows and arithmetic behind it.

B3 / RETENTION

LTV and whales

Repeat-order cohorts, 90-day LTV, and the customers who actually pay for your growth.

B4 / INPUT

Works with your store

Shopify, WooCommerce, BigCommerce and Amazon exports drop straight in.

B5 / TRUST

Verified and shareable

Every figure links to its math. Share a read-only report your cofounder can audit.

B6 / MODELS

Pick your model

9 frontier models — OpenAI, Anthropic and Google. Switch per question, compare answers on the same numbers.

Swapping the model never changes a number. The arithmetic is deterministic code — the model only writes the sentence that explains it.

B7 / COST

What each order costs to serve

Shipping is the fourth line on the same P&L as discounts, returns and COGS — and the one nobody quotes. ProfitFalcon reads what you actually paid to fulfil, per order, and splits it by SKU and by destination.

Shipping per order 4.0% of revenue
$8.47
= what you paid to fulfil ÷ 24,623 orders
Destination spread no zone outlier
$8.33–$8.70
= 5 destinations, none over the 15% floor
SKUTagOrdersShip/orderShare of its rev
Merino Hiking Sock — EmberHEAVY37$8.5133.7%
Prior-Year Trail Tee — Black / XLHEAVY32$8.9633.4%
Cut by SKU and destinationFlagged over 15% of revenueWhat you paid, not charged
what you paid to fulfilnot what you charged
How it works

Export. Drop. Act.

Export your orders ~2 MIN

Shopify, WooCommerce, BigCommerce, or Amazon — the standard order export you already know how to download.

Drop it in 10 SEC

ProfitFalcon computes margin, LTV, and per-SKU profit in your browser. Your data stays yours.

Act on the profit FIRST REPORT ~60 SEC

Approve or dismiss queued recommendations. Every rec is logged against what actually happened.

Works with what you already use

Runs on the exports you already pull.

No pixel, no OAuth, no migration — drop the CSV your platform already exports. Direct connectors are not live yet; until then it's exports, and we say so.

Exports from
Shopify orders export
WooCommerce CSV
Amazon settlement report
BigCommerce CSV
Meta Ads export
Google Sheets · any CSV
ProfitFalcon
The profit engine for operators without an analyst
  1. #1Deterministic compute — the AI drafts, a real interpreter does the math
  2. #2The formula behind every number, one click away
  3. #3A decision→outcome ledger that scores every recommendation
  4. #4Agents recommend — you approve every move
  5. #5Zero integration — it runs on the exports above
What comes out
Computed profit report
Per-SKU screener
Agent feed + ledger
PDF export
Read-only share link
Google Sheets export
ShopifyAmazon Seller CentralWooCommerceBigCommerceEtsySquarespaceGoogle SheetsAny order CSVShopifyAmazon Seller CentralWooCommerceBigCommerceEtsySquarespaceGoogle SheetsAny order CSV
The engine

Runs on frontier models from Anthropic, OpenAI & Google.

Pick the model that fits the job — from ultra-cheap and fast to deep-reasoning. Whichever you choose, every number stays computed from your data and shows its work.

Anthropic Claude OpenAI GPT Google Gemini
Pricing

Cheaper than one bad SKU.

Flat pricing — no per-order surcharges and no overage billing. Plans include an order volume; pass it and we'll suggest the next tier, but nothing is cut off and your bill never moves on its own. Founding pricing, locked for early accounts: there's no sales team or ad budget baked in — the analysis runs in your browser and the company is one person. Annual plans save ~2 months. Cancel anytime.

Free
Try it on one export
$0
No card required
  • 500 orders/mo included · 1 store
  • Upload one store export
  • Core margin + LTV screeners
  • Computed, not guessed
Start free
Growth
One store, monthly rhythm
$29/mo
$24/mo billed annually · $290/yr
  • Everything in Free, and:
  • 5,000 orders/mo included · 1 store
  • Full per-SKU profit screener
  • Retention + whale cohorts
  • Shareable verified reports
Start Growth
Recommended
Scale
A growing store, weekly habit
$129/mo
$108/mo billed annually · $1,290/yr
  • Everything in Growth, and:
  • 25,000 orders/mo included · up to 3 stores
  • Full anomaly detection
  • Priority compute
Start Scale
Portfolio
You run several stores
$249/mo
$208/mo billed annually · $2,490/yr
  • Everything in Scale, and:
  • ProfitFalcon Autopilot included
  • 100,000 orders/mo included · unlimited stores
  • Team seats included
  • White-label client reports
  • Bulk export
Start Portfolio
Campaign Autopilot

ProfitFalcon Autopilot

Deterministic playbooks watch your data and queue the moves worth making — cut spend, reorder, price test. You approve or dismiss each one, and the ledger scores it against what actually happened.

$29/mo
Included free on Portfolio · Founding price, locked for early accounts
Get Autopilot
Priced flat, on purpose

Order-metered profit tools bill you more the better you do.

TrueProfit
up to ~$1,000/mo

Order-gated tiers ($35–$200) plus $0.07–$0.30 per order over quota — the surcharge climbs with your volume, capped by tier at $300 to $1,000.

vs
ProfitFalcon
$0–$249 flat

No per-order surcharges and no overage billing. Plans include an order volume; pass it and we'll suggest the next tier, but nothing is cut off and your bill never moves on its own.

Competitor figures verified 7 August 2026 — check their site for current pricing. TrueProfit is a trademark of its respective owner; ProfitFalcon is not affiliated with or endorsed by it.

FAQ

Frequently asked questions.

Do I have to connect my store?
No — it runs on the order export you already download. Direct connectors are not live yet; until they ship, it's exports, and we say so.
Will Autopilot touch my store?
No. It ships in shadow mode: playbooks queue recommendations and every one waits for your explicit approval. It executes nothing — and execution stays off until its tracked hit rate earns your trust.
Is my store data safe?
Your file is parsed and your numbers are computed in your browser. When you use AI insights or save a report, the data needed is sent over an encrypted connection and stored in your account until you delete it. Your data is never sold or used to train our models.
What exports do you support?
Standard order exports from Shopify, WooCommerce, BigCommerce, and Amazon Seller Central. If your platform exports orders as CSV, it almost certainly works.
Can I cancel anytime?
Yes — one click from your billing page. Your plan stays active until the end of the period you paid for, and your reports stay exportable.
How is margin actually computed?
Revenue − COGS − platform fees − allocated ad cost, per SKU, per period — computed deterministically in your browser from your export, never estimated by a model. Click any figure and ProfitFalcon shows the exact expression and the row count behind it; the built-in Python console re-runs the same rows in pandas whenever you want to check it yourself.
No card. No demo call.

Find the SKUs draining your cash.

Drop in one export. See per-SKU profit, computed.

Get a free profit teardown